EXPERIENCE

Sept 2021 - Apr 2022

Mar - Jun 2022

Jun - Aug 2020

Jun 2022 - Present

MERKLE

Role – Software Engineer

Location: Bangalore, IN | Duration: June 2022 – Present

As a Software Engineer at Merkle Inc., I specialized in streamlining software architectures and developing innovative solutions to enhance user experience and decision-making processes. My journey at Merkle has been characterized by a blend of technical acumen, innovative thinking, and a constant pursuit of optimization.

01.

NLP-driven Data Visualization: Developed a Python Flask chatbot that incorporates advanced data visualization using Plotly. This tool, integrated with text input, speech transcription, and a custom SpaCy keyword extraction model, has significantly enhanced user responsiveness.

Impact: Expedited decision-making processes by 30%

Tools and Technologies used: Python, Flask, HTML, CSS, Plotly, SpaCy, Speech Transcription

Stack Normalization: Deployed a flexible Python-based tool utilizing Paramiko and PyPI API to provide real-time package insights, strengthen version control and standardize environments across nodes.

Impact: Reduce deployment errors by 30 %, improved processing speed by 12%

Tools and Technologies used: Python, Paramiko, API Integration, SSH, Jenkins, MySQL

02.

03.

Process Optimization: I Leveraged agile methodologies and lean principles to optimize software architectures, ETL processes, and workflow procedures and created comprehensive technical documentation for various departments.

Impact: Reduced Knowledge Transfer Time by 40%.

Adopted company-wide at Merkle and our parent company Dentsu as a standardized framework

04.

Business Analysis & Strategy Development: Helped elevate global luxury brands like LVMH, Sephora, and Coty by employing digital shelf analytics to understand customer journey pain points and help increase revenue through the optimization of digital exposure strategies.

Reflection:

Working at Merkle has been a journey of continuous learning and growth. The exposure to cutting-edge technologies and the opportunity to solve real-world problems have been instrumental in my professional development. Whether it is by enhancing our software's reliability or by driving incremental revenue through strategic analysis, every project brings new challenges and learning opportunities.

Impact: The industry pitch deck I created was adopted by Dentsu as a template for future client pitches for Fortune 500 companies.